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Published on Aug 22, 2023
Filed under:
#musings,
#business,
#reflection

Finding my roots in my business

I’ve pretended to be happy, okay, upbeat, and positive in my communications with you in the last couple of months.

Occasionally, I have also become cunning, manipulative, and sleazy in my communications (and I loathed that).

The discomfort towards my behaviours has been taking a hold of my emotional space. And it’s creating a huge depression.

I created this blog to document my journey and to help

Not to do business.

It’s a wonderful miracle that this blog somehow transformed into a viable business that had supported my livelihood for many years.

I’m still not quite sure how it happened. But one for I do know for sure — it seems to do best when I truly try to help.

But this miracle led to a series of tragedies

Twice now, I tried to go “all-in” on the business (and the blog).

Both times, I became obsessive, blinded by money, and I lose my way.

I would listen to gurus that tout what should be done, and I would even do some of these things that went against my conscience. (Like putting up a modal to grab emails, which obviously didn’t work with the smart crowd that I work with).

And since I have pretty good stamina, I would hammer away at the “work” with determination.

So far, when I do this for a prolonged period of time, I would find myself falling into depression.

I would end up not wanting to work, not because I don’t enjoy working, but because I have no idea what I’m doing anymore. (And sometimes because I became too ashamed of my actions)

It’s not pretty.

So eventually I had to stop.

I hope to find back my core

  • There is a reason why I continue to teach — even though it may not be the most profitable business in the world.
  • There is a reason why I chose to be a developer instead of a teacher — so teaching must not be everything I do.
  • And there is a reason why I choose to run my business instead of being employed as a developer and getting a cushy pay.

So far in my journey, I have always neglected at least one of these three elements for a prolonged duration.

Each time this happens, I would fall into depression too.

Recently, I was lucky to have found Jon Yongfook’s blog. One of his articles spoke about the idea of splitting time equally between marketing and coding as a tech founder.

When I read the article, I felt that I may have just found a path out of my depression with work — hopefully permanently.

So I’m planning to spend an equal amount of time doing three things:

  1. Designing and coding
  2. Marketing
  3. Teaching

I have not decided on the ratio yet. But I’m likely going to experiment with a 1:1:1 ratio (or simply just two weeks each).

And I hope everything would fall back into place.

That’s it from me this week. Thanks for reading and have a nice day!

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Zell is one of those rare people who commands tremendous knowledge and experience but remains humble and helpful. They want you to know what they know, not just be impressed by it.

In other words, Zell is a natural teacher. You’re lucky to have him because he feels lucky to be able to help you in your journey.

Heydon Pickering
Heydon Pickering — Web & Accessibility Extraordinaire
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